Revolutionizing the UK’s Aluminium Industry: Diageo & BACALL’s Sustainable Vision

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In a landmark announcement, Diageo has extended its support for a visionary project that aims to reshape the UK’s aluminum industry – the British Aluminium Consortium for Advanced Alloys (BACALL).

The Current Aluminum Dilemma

The UK, a country that consumes vast amounts of aluminum, especially for beverage cans like Guinness and Gordon’s tonic, grapples with an energy-intensive recycling process. This method, largely based on the endless cycle of exporting and importing aluminum, doesn’t just weigh heavily on resources but also has notable environmental consequences.

BACALL’s Vision and Solution

In response to this pressing issue, BACALL envisions a transformative solution: the establishment of a state-of-the-art aluminum recycling and manufacturing plant. This isn’t just any ordinary plant. It’s the beacon of a circular economy for aluminum, aiming to keep the recycling process confined within the UK’s borders, thus positioning the country as a frontrunner in carbon reduction and sustainable manufacturing.

Impacts on Sustainability & Carbon Footprint

Such endeavors play right into Diageo’s sustainability ethos. With the new plant, Diageo’s Guinness cans will champion the use of 100% recycled aluminum, directly slashing carbon emissions associated with the traditional import-export cycle. Furthermore, the plant boasts a design that consumes 95% less energy compared to conventional production methods. This is not just a leap, but a quantum leap in reducing Diageo’s Scope 3 carbon emissions.

Historical Collaboration & Vision

The roots of this partnership trace back to 2021 when Diageo and BACALL embarked on a feasibility study, funded in conjunction with the UK Government. Their shared objective? To gauge the potential of a large-scale circular economy strategy tailored specifically for the UK’s aluminum sector.

Industry Perspectives & Insights

Ewan Andrew, a pivotal figure at Diageo, expressed his fervor about this collaboration, emphasizing its potential to revolutionize aluminum production in the UK. On the same note, David Sneddon of BACALL highlighted aluminum’s recyclability, while Geoff Scamans from Brunel University spoke on the need for a significant carbon footprint reduction in the entire supply chain.


Initiatives like the one spearheaded by Diageo and BACALL are more than mere corporate endeavors; they are the building blocks of an industry’s shift towards sustainability. By championing recycled aluminum and a circular economy, the UK is not only reducing its carbon footprint but also setting a precedent for global industries.

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